You Are the Reel Bida: DTI Lanao del Norte Invites Iligan Consumers to Join 2025 Reels Contest
Iligan — In celebration of Consumer Welfare Month 2025, the Department of Trade and Industry (DTI) Lanao del Norte calls on all creative residents of Iligan City and Lanao del Norte to join the “You Are the Reel Bida” Reels Contest. With the theme “Bida ang Konsyumer sa Bagong Pilipinas,” this year’s campaign emphasizes the vital role of empowered consumers in building a progressive economy and fair marketplace.
Empowering Iligan Consumers through Creativity
The contest encourages participants to showcase their creativity through engaging 90-second Reels, highlighting consumer empowerment and the importance of responsible buying. Open to residents aged 18 and above, the competition offers exciting prizes:
- 1st Place – Php 5,000
- 2nd Place – Php 3,000
- 3rd Place – Php 2,000
To join, participants must:
- Like and follow the DTI Lanao del Norte Facebook Page for updates.
- Submit entries from October 1 to 17, 2025, through the official link or QR code.
- Align their Reels with the 2025 theme and adhere to contest guidelines, including proper attire and appropriate content.
Judging will be based on the following criteria:
- 30% – Creativity and Originality
- 15% – Execution and Style
- 35% – Relevance to the Theme
- 20% – Number of Facebook Shares
Important Iligan Contest Dates
- Posting of Entries: October 20, 2025
- Cut-off for Shares: October 27, 2025, 9:00 AM
- Announcement of Winners: October 28, 2025
By participating, entrants contribute to DTI’s advocacy of promoting consumer rights, awareness, and responsible decision-making—strengthening the Iligan community’s role in shaping the Bagong Pilipinas.
Join the Movement: Be the Reel Bida in Iligan!
Unleash your storytelling skills and show what makes you a true “Bida Konsyumer.” Submit your Reel now and inspire fellow Iliganons to take pride in being responsible, empowered consumers.
