MICE Iligan marked an important step forward in positioning the city as a hub for meetings, incentives, conventions, and events by engaging with the Philippine MICE Academy Board of Directors. The collaboration underscores Iligan’s growing presence in the national MICE (Meetings, Incentives, Conventions, and Exhibitions) sector.
Iligan Partners with Philippine MICE Leaders
The Philippine MICE Academy, a key institution in professionalizing and advancing the country’s events industry, is led by respected industry figures:
- Dexter Deyto of SMX Convention Center (President)
- Joel Pascual of WOFEX
- Orly Ballesteros of ToyCon Philippines
- Sonya Sayaman of Alta Fairs & Exhibits
MICE Iligan’s participation in workshops and networking with these leaders reflects the city’s commitment to upgrading its event management capacity and aligning with best practices in the national MICE industry.
The sessions highlighted essential strategies, including event design, marketing models such as AIDA (Awareness, Interest, Desire, Action), and practical approaches to boosting promotions, audience engagement, and economic impact through events.
Why This Matters for Iligan
By working closely with the Philippine MICE Academy, Iligan stands to gain:
- Capacity-building for local organizers and stakeholders.
- Stronger positioning as a competitive destination for conventions and corporate gatherings.
- Economic opportunities through increased tourism and business travel.
This partnership strengthens Iligan’s bid to be recognized as not just a cultural and economic hub, but also a rising destination for world-class events.
Support Iligan’s Growth as a MICE Destination
The engagement with the Philippine MICE Academy is just the beginning. Stakeholders, businesses, and the community are invited to support Iligan’s push to become a key destination for major events, conventions, and exhibitions in Mindanao.
