# MICE Iligan Strengthens Ties with Philippine MICE Academy for Events Growth

> MICE Iligan marked an important step forward in positioning the city as a hub for meetings, incentives, conventions, and events by engaging with the Philippine MICE Academy Board of Directors. The collaboration underscores Iligan’s growing presence in the national MICE…
> URL: https://goiligan.com/mice-iligan-strengthens-ties-with-philippine-mice-academy-for-events-growth/
> Last modified: 2026-07-02T08:36:40+00:00

**MICE Iligan marked an important step forward in positioning the city as a hub for meetings, incentives, conventions, and events by engaging with the Philippine MICE Academy Board of Directors. The collaboration underscores Iligan’s growing presence in the national MICE (Meetings, Incentives, Conventions, and Exhibitions) sector.**

Local Iligan reps, Paul Hui and Mitzy Murphy pose and smile in front of a green presentation screen at a Philippine MICE Academy event.

A man presents the AIDA Model at a MICE Iligan conference, engaging attendees and promoting events growth.

 Joel Pascual presents Events Growth, pointing to event steps under blue stage lights.

### Iligan Partners with Philippine MICE Leaders

The Philippine MICE Academy, a key institution in professionalizing and advancing the country’s events industry, is led by respected industry figures:

- **Dexter Deyto** of SMX Convention Center (President)

- **Joel Pascual** of WOFEX

- **Orly Ballesteros** of ToyCon Philippines

- **Sonya Sayaman** of Alta Fairs & Exhibits

MICE Iligan’s participation in workshops and networking with these leaders reflects the city’s commitment to upgrading its event management capacity and aligning with best practices in the national MICE industry.

The sessions highlighted essential strategies, including event design, marketing models such as AIDA (Awareness, Interest, Desire, Action), and practical approaches to boosting promotions, audience engagement, and economic impact through events.

### Why This Matters for Iligan

By working closely with the Philippine MICE Academy, Iligan stands to gain:

- **Capacity-building** for local organizers and stakeholders.

- **Stronger positioning** as a competitive destination for conventions and corporate gatherings.

- **Economic opportunities** through increased tourism and business travel.

This partnership strengthens Iligan’s bid to be recognized as not just a cultural and economic hub, but also a rising destination for world-class events.

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## Support Iligan’s Growth as a MICE Destination

The engagement with the Philippine MICE Academy is just the beginning. Stakeholders, businesses, and the community are invited to support Iligan’s push to become a key destination for major events, conventions, and exhibitions in Mindanao.

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